What is SEO – Search Engine Optimization (SEO) is the name given to action that attempts to advance a website visibility in search engine unpaid results. This is often referring to as natural or organic search traffic results. Over-all, the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO is divided into two different categories: on-page SEO and off-page SEO. Both are critical to the success of an SEO campaign, but they’re completely two different sides of the same coin.
Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors. .
This is the act of optimizing different parts of your website that affect your search engine positions. This is stuff that you have influence over and can change on your own website. Some of the factors are:
SEO friendly URLs
Start title with keywords
Use HI tag for your Title
Subheadings should be in H2 Tags
Main Key word of the page should be in first 100 word
Use Responsive design – page should be mobile friendly
Use alt tags for your images
Optimize your page to load faster
Link to your internal pages on your website
Create a XML sitemap and submit it to Bing and Google.
This refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). This is down with link building, social Media Marketing, Social Bookmarking and Content marketing to name a few. But it is not only that. The more the backlinks, the better is the authority. Ways to link building are:
Shared Content Directories
Link Exchange Schemes
This refer to the optimize your website for flawless vewing on mobile elerctronic devices.
Your website should have a responsive web design. This is done with the “viewport” which tells the browser who they should adjust the content. Always create a mobile version of your sitemap. Use accelerated mobile page on your website as it helps your pages load faster which improve usability and encourages users to stay on your web-page longer.